Start of new era

It has been a month or so, since I decide to move to my next blog venture. This is new field and a new place where I can express my self. The last blog I used to have or can say I still have was a failed attempt to create something but it ended up something else. It was nice learning Journey all the while blogging on that blog. It made me more mature, more sensible and a better reader than writer.

Why I am changing place of blogging?
Reason is simple, I love that place so much that it just ristrict my thinking and writing process some what. I don't want to write about certain aspect about life in that place, because there are lots of people whom I am emotionally attach and personally could not think of hurt them. There has been lots of things have happened in last year, which have left me quite sour about most of thing I liked. But some how I managed to carry on.

This is a new start which I hope I can carry forward with little bit of help from my tight schedule, which include 8 hour sleep.

P.S.: Welcome to my new world, and Its a secret.

Digiflip-Flipkart makes entry into private label

India’s largest e-commerce venture Flipkart.com has forayed into private label for digital accessories, such as laptop bags and camera pouches, under the brand Digiflip. Digiflip is starting with 10-12 SKUs, with laptop bags priced between Rs 500 and Rs 1,100, laptop skins ranging from Rs 350-Rs 400, camera bags priced at Rs 1,099 and camera pouches costing Rs 200-Rs 500.

It seems that the branded products in these segments are more expensive than those of Digiflip’s. Similar but branded camera bags usually cost Rs 2,100-Rs 6,500 while good laptop bags may cost anything between Rs 700 and Rs 4,900. However, branded laptop sleeves seem to cost as much as Digiflip products.




Private label is a key area of interest for both offline and online retailers globally and also in India. Such products are sourced by retailers from third party suppliers and sold under fresh brands created by the retail chains.

This you can see on flipkart website....

Typically, these products are sold at a lower price, compared to the branded products, which help push volumes in the value-for-money segment. Such products also ensure higher margins. Apparel is one of the main categories where various e-commerce firms have launched their private labels.

The e-tailer will also foray into other digital accessories such as cables, chargers, adapters and more. According to Nagori, the company wants to do 25-30 per cent of its overall business (within the digital accessories category) through Digiflip by the end of the current financial year.

Digiflip merchandise also comes with a one-year limited warranty and one can avail it by contacting the Flipkart customer support while ordering the product.

Flipkart, which has been aggressively expanding into various product categories over the past one year, is not the first e-commerce player to launch private label, but its moves are most keenly watched, given its depth of category penetration. Keep track of this space to find out when and how Flipkart is expanding its private labels to other categories.